Why UX

Understanding your user and the journey they wish to take through the website is essential. But Why?

Remember you are not your end user, understanding the end user ensures that the website and the experience you provide will help them get to their end destination faster, with minimal frustration. In a world where users will leave a website if the page hasn’t loaded within 3 seconds, User Experience (UX) has never been so important to understand and get right.

User Experience forms the plan and the structure for both engaging & functional web design. Without a plan in place and understanding what you user is doing and why they are doing it leaves gaps in the way your website will perform and in turn lead to a reduction in the amount of conversions you could receive.

We can understand the user by carrying out demographic and persona evaluations and creating persona documents which help the User Experience experts see your website through the eyes of the user. Digging through the data and analysing the results helps us to be able to gain real insight into what will work for your business and create the best journey for your users 

Data plays a large role in understanding how your website performs and plays into great UX. Data from sources such as surveys, NPS scores, Website Analytics helps us to create the “what” behind UX. It tells a story of what is happening which is also known as the quantitative aspect of user experience.

User testing based on the personas and demographical studies that are carried out in the first phases of UX allows us to watch what the user does on the website, product, design, app or prototype and gives us the “why” behind UX, also known as the qualitative aspect of user experience. It both confirms what we found out during the quantitative analysis and gives us the understanding of why you users are making the choices they are making. This takes away any assumptions we make as experienced web users and portrays a real insight into the actual users of your service and what they need from you.

There are many elements to User Experience which consist of but are not limited to Persona creation, User Testing, Heuristic Evaluation (Web Best Practice), competitor Analysis and Analytic Analysis. Any one element on its own is beneficial to ensure a better website experience but using all elements together helps build a platform influenced by your user for your user.

Get in touch today and our consultants can help you to understand just where to begin. 

UX Research with BGI

From learning more about your competitors to identifying your customers, our team of experienced researchers will find out, saving you time and money.

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UX Data Analysis

Are you using your data effectively? Our Team of Data Analysts will analyse your data to help increase your website traffic and boost your sales.

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Information Architecture

Effective Information Architecture gives people the answers they are looking for in a way that builds confidence and trust, which is what we deliver.

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UX Website Design

Our website designers create simple, elegant designs that keep your customers coming back for more to improve your conversions and your ROI.

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UX Implementation

Our Development Team deliver seamless implementation without website downtime regardless of how big or small your web requirements are.

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OUR PARTNERS / OUR SOLUTIONS

Google

As a Google Premier Partner, we continuously meet Google's requirements in three areas: certification, ad spend, and performance. Being a Premier Partner shows that we are knowledgeable, experienced, and successful, we know how we can optimize campaigns to make money. 

  • Dedicated Google strategy and business development manager
  • Access to beta tests of new products
  • Onsite training
  • Identification of gaps & weaknesses

Ready to learn more about GoogleContact Us today to learn more about how our qualified team can help you achieve your business goals.

Salesforce

As the world’s number one CRM platform, Salesforce (link to page below once it’s live) offers dynamic cloud-based solutions for sales, service and marketing. With the ability to connect with your customers in a whole new way, your competitors will be left trailing behind.

Big Group Insight is a trusted Salesforce partner which means that we can ensure you’re getting the most out of your system. With help, support and advice always on hand, our unparalleled customer service ensures that we deliver success to our clients every time.

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Power BI

Power BI is a cloud-based analytics service which provides you with a single view of your most critical business data. Monitor the health of your organisation using a live dashboard, create rich, interactive reports and access your data on the go via the Power BI mobile apps.

Gain access to one of the world’s most popular business intelligence platforms through Big Group. Our data experts will extract powerful information so you can run successful marketing campaigns, get more from your sales team and improve your ROI without forking out tens of thousands of pounds.

Contact Us today to find out how Power BI can support your business intelligence requirements.

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Hitwise

Hitwise measures consumer behaviour across all desktop, tablet and smartphone devices to help you identify:

  • Who your online customers are
  • What they’re searching for
  • Which websites they’re visiting

This insightful data helps you to build accurate audience profiles so you know exactly who to target your campaigns to, where to reach them and when.

Contact Us today to discover how our experienced data team can provide you with real-time 360-degree audience intelligence that’s going to push your business to the next level.

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Bing Ads

As a Bing Ads partner we continuously meet Bings requirements to ensure we meet industry standards and deliver outstanding results for our clients. Our partnership gives us:

  • A dedicated strategy manager
  • Access to beta tests of new products
  • Exclusive event invitations
  • Bing specialist training

If you’d like to find out how our qualified team can help increase your sales Contact Us today, We’d be delighted to hear from you.

Tableau

Organisations everywhere, across all industries and departments are realising the value of empowering their people with data (link to data insight page once live). By transforming the way you’re using this information to solve problems, Tableau can help you to identify opportunities within your business that you’ve never seen before.

To find out more about how companies just like yours are using business intelligence platforms like Tableau to drive their organisation forward, contact Big Group today.

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Domo

Capturing key data from your online channels allows you to create marketing campaigns which are informed, targeted and sophisticated. With so many business intelligence and data visualisation platforms available however, how do you know which one is right for you?

At Big Group, we’re different to our competitors because we work closely with a number of data capture and CRM platforms. This means that not only can we advise you on which is best suited to your business, you can gain access to our experts as well as multiple world-class tools.

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MS Dynamics

A sleek, sophisticated and high-level CRM solution, Microsoft Dynamics can help to accelerate your digital transformation. Powered by real data, your organisation benefits from new business opportunities and smarter marketing campaigns.

Here at Big Group, we’re strong believers in the power of intelligent business solutions. We invest heavily in platforms like MS Dynamics so that we can help you to empower your employees, engage customers and optimise operations.

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Sitecore

Sitecore is a global leader when it comes to providing content management and multichannel marketing automation software. As a certified solution partner, Big Group can confidently deliver successful Sitecore solutions which will enable you to:

  • Achieve your business goals
  • Interact with your customers easily
  • Empower you to drive your business forward

To find out how Sitecore can add real value to your business, contact us today.

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Stackadapt

Programmatic display has taken paid search advertising to new levels. With the ability to target campaigns to your audience at the exact time they’re looking to make a buying decision, marketers are enjoying the benefits of increased conversion rates and improved ROI.

At Big Group, we’re strong believers in sophisticated programmes such as StackAdapt because they enable us to deliver reliable, consistent and successful results to our customers time and time again. As the number one performing native advertising platform, StackAdapt can help you to accelerate customer engagement and acquisition.

Contact Us today to discover how to get more out of your paid search campaigns.

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Magento

As the leading platform for open commerce innovation, Magento works hand-in-hand with some of the world’s biggest retailers, brands and manufacturers across B2C and B2B industries. By successfully integrating digital shopping experiences, customers are greeted with a truly memorable journey, making them more likely to make a purchase. 

Contact Us today, to discover how Magento can improve your customer shopping experience.

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Social Bakers

Here at Big Group, we go above and beyond traditional social media (link to content and social page when live) management. How many followers you have and how many people liked your latest post is obvious and paying someone to generate content which is being largely ignored doesn’t make good business sense.

You need to know exactly what your customers are doing, how to optimise your organic and paid strategy, when to post so your content gets high engagement rates and we bet you would also love an insight into your competitor’s activities. Working closely with the AI-powered social media marketing suite, Social Bakers, Big Group can help you to engage and grow your social followers and revenue. 

Contact Us today to find out how Social Bakers can maximise your social media campaigns.

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Synthesio

There’s very good reason why social media (link to content and social page when live) has become an integral part of the marketing mix for many organisations. With the ability to reach out to mass audiences, build stronger relationships with customers, boost website traffic and drive sales, having a social media presence is a no-brainer.

If you want to know more about how you’re performing across the likes of Facebook and Twitter than simply how many likes your posts are getting and how many followers you have, look no further. Synthesio is an intelligent social media listening tool which provides you with real-time data on who your customers are, how they’re engaging with you and what they’re saying about your brand.

Contact Us today, to discover how Synthesio can take your social media activities to the next level.

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OUR WORK

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