Increase sales with high-quality customers acquired through Bing Ads
Every day, millions of us rely on search engines to help us find what we’re looking for quickly and easily. With hundreds of thousands of potential customers just one search away from finding you, it quite simply doesn’t make sense to ignore them.
We strongly believe in the power of paid advertising because when done correctly, it helps companies to gain access to the right audience. These are the very people who are explicitly searching for the product you’re selling or the service you’re providing.
How do Bing Ads work?
Bing Ads work very similarly to Google AdWords. The biggest difference is that rather than displaying in Google’s search engine results pages, your adverts will show up in Bing and Yahoo!.
Our aim is to get your ads to appear at the top of search results pages in the ‘ads’ section so that people are more likely to click on them. We do this by creating campaigns that take advantage of precise and flexible targeting features including keywords, location, scheduling and audience preferences.
The benefits of Bing Ads
- Highly targeted – target your audience based on the keywords they’re searching, where they’re located, how old they are and if they’re male or female.
- Scheduling – you can set your ads to go out at times you think your customers are more likely to be online or to run during your business opening hours. You can also assign different campaigns to different time zones which is ideal for international companies.
- Bing Ads are less competitive than AdWords which means that it’s often easier to achieve a lower cost-per-click (CPC) and cost-per-acquisition (CPA) as well as better ad positioning.