FAQS

If you’d like to find out more about our Services Contact Us today, we’d be delighted to hear from you.

Where is Big Group based?

We have offices in London, Newbury, Bath and Amsterdam.

How many people do Big Group have on the team?

Across all of our locations we have approximately 140+ staff working across multiple marketing disciplines.

What sort of clients do you work with?

We work with a variety of clients from international brands to SMEs across multiple sectors such as fintech, automotive, fashion, music, luxury and hospitality. Some of Big Group’s more well-known clients include: Mastercard, Samsung, Hyundai, Universal Music, Edwin and Rolex.

What is a CRM?

CRM stands for Customer Relationship Management and is an IT platform used to store and manage your customer interactions from across various channels such as email, website, calls, meeting notes and your own marketing. All your data will be stored in one place giving you a much clearer picture of your sales information from across your sales team. Using a CRM System means your company will be able to develop strong customer relationships and drive business growth.

What is MA?

MA (Marketing Automation) is the use of software that has been specifically designed to streamline, automate and measure all marketing tasks within a company. The overall goal is to increase operational efficiency and grow revenue.

Are you a registered Salesforce Partner?

Yes, we are a registered consulting partner with Salesforce. Our experienced Salesforce Consultants can discuss all elements of your CRM requirements. Whether you are looking to implement a new solution, looking to upgrade your existing system or would like your staff to have further training, our Salesforce Consultants can help you ensure your CRM system is driving your business forward.

How do I implement Salesforce?

Our accredited and certified Salesforce consultants can help and guide you throughout the entire implementation process to ensure your Salesforce solution delivers the results your business needs for now and the future. Our experienced team will be able to mitigate any unforeseen issues and ensure a smooth implementation process for your team and your customers.

What ecommerce platforms do you use?

Our experienced Development Team work closely with the world’s number one ecommerce platform, Magento. Magento has been built specifically for ecommerce and therefore already has scores of features and functionality required for a successful ecommerce website. It is an all-inclusive ecommerce platform, fully responsive and highly scalable.

What is a BI dashboard?

Business Intelligence (BI) is a technology and strategy driven process that analyses data from internal systems and external sources. The results of the findings are then used to create easily interpretable reports, dashboards and visualisations to help businesses make strategic and operational decisions using the insight from these powerful reports.

What BI platforms do you use?

Our experienced Data Team work with many BI systems including Tableau, Power BI and Domo.

How much does PPC cost?

Pay Per Click (PPC) campaigns basically cost as much as you would like them to. You can set a daily budget to ensure that your costs do not spiral out of control. For more details contact our experienced PPC Team who will discuss how you can significantly increase your sales through paid advertising.

How do I make my PPC better?

PPC when implemented correctly, is one of the best ways of putting the right traffic on the right website page. Our experienced Paid Team will use techniques such as creating a negative keyword list, filtering out low performing keywords and will ensure your PPC ads are compelling to maximise your ROI.

Is paid search only for big companies with big budgets?

Absolutely not. Paid search is based around keywords and bids. Our PPC Team will work with you to determine your keywords and set your budget accordingly.

What is Display Advertising?

Display advertising is an online form of advertising used to promote a company’s brand, message or product on third party websites or search engines, using a wide range of different formats such as text, images, video and audio.

What is Programmatic Advertising?

Programmatic Advertising is the automation of buying digital advertising space using software technology. Using this method of advertising can be hugely successful as our PPC Team have more control over planning, optimising and targeting your adverts.

Can you do Social Media advertising?

Yes, we can create a social media ad strategy, depending on your business requirements, that advertises across multiple social media platforms such as Facebook, Twitter, YouTube, Instagram or LinkedIn.

What does SEO mean?

Simply put, Search Engine Optimisation (SEO) is the practice of helping your website to become more visible, through organic search results, for people looking for your products, brands, services using search engines like Google and Bing.

How can I get to the top of Google?

We work with a ‘white hat’ first approach to SEO. This means we will never do anything we deem to be unethical and against the guidelines provided by all the major search engines. We use data from a variety of different sources such as web analytics, Google Search Console or Bing Webmaster Tools so that we can build a picture of what is needed to help your website grow its digital footprint and improve your online ROI.

How much does SEO cost?

Your SEO campaign budget will be determined by what search terms you would like your website to be ranked for and in which area you’d like to be ranked i.e. locally or nationally. Using our Research & Discovery services we will be able to determine exactly what is needed for your SEO campaign.

How do I get more leads from my website?

Our team of Data Analysts will be able to analyse your data to help increase traffic to your website and increase your sales. Using data from a variety of different sources like Google Analytics and User Research they will produce a highly visual report that will detail just how your website is performing with real time data. Based on these findings our highly experienced Data and UX Teams will make recommendations that will increase website conversions, drive sales, provide a great customer experience and deliver your business objectives.

How do I improve the UX on my website?

Improving the UX on your website couldn’t be easier with our skilled team of UX researchers. Gathering data from various areas such as User Testing, Heuristic Evaluation, Competitor Analysis and Analytics will give you the information so you can make informed choices to ensure your website is delivering your business goals and maximizing your ROI.