esa provides their customers with the highest standard executive serviced apartments around the UK. The company was established in 2004 and initially operated solely in the Newbury area. After building a strong client base and enjoying good success, the company soon expanded its ever-increasing apartment portfolio to many other areas of the UK.
Big Group Insight had already implemented a successful strategy to increase the number of enquiries that esa received through their website. This was achieved by creating an effective Search Engine Marketing strategy including SEO and PPC campaigns to target their ideal customers. The next challenge was to create a brand new website for the company without losing any website traffic or losing high search engine ranking positions. esa also wanted to increase their brand awareness and increase their exposure online as they moved into new geographical locations.
By understanding exactly esa’s requirements, Big Group Insight created a solution that would incorporate new web development and designs that would still maintain their existing success. Our certified UX team designed a website based on UX first design, with logical content silo’s, easy booking forms and navigation. This was supported by data and persona creation. We curated content for specific locations that incorporated the local atmosphere, events and cultures. Using the most effective key search terms, Big Group Insight applied effective SEO and PPC techniques to increase their online conversions. Highly focused campaigns were set up targeting each region, which were then managed by utilising both prospect search interest aligned with property availability which consequently led to less empty apartments.
Since working with Big Group Insight, the number of online enquiries esa now enjoys has increased from 1 per week to 50. In addition to this, the new website has maintained its top positions on search engines for their most relevant search terms. The company continues to grow in strength and this has allowed them to enjoy success throughout the UK allowing them to continue investing in properties in key areas.
Online enquiries increase
We are delighted with our new website which has transformed our business. We are now receiving more bookings and enquiries than ever before. Our digital strategy supports our business requirements as the business grows. We are confident about our future and know that we have the ideal partnership working with Big Group Insight as they deliver our online digital marketing strategy. esa Chris Minhinnett
The Next Steps:
Big Group Insight monitors and makes constant improvements to all of esa’s SEO and Paid advertising campaigns to ensure the online enquiries continue to increase. We are delighted to be working with esa as they move from strength to strength. As they increase their property portfolio and move into new areas we will continue working with them to deliver a successful digital online presence.