What is the Internet of Things?

The Internet of Things (IoT) is a network of devices connected through the internet. Devices can include smartphones, laptops, TVs, smart home appliances and wearable devices. In recent times, we have seen a significant increase of IoT technology as more and more consumers buy products that enhance their everyday life. Devices connected through the internet have enabled people to communicate instantly with each other, the device, other devices and applications, to send, share and receive data, 24 hours a day, 7 days a week.

How does IoT enhance business performance?

IoT is increasingly being used within a wide range of industries. From driverless cars to heart monitors, there are countless devices which have helped transform how businesses operate and function. Ultimately, IoT can help companies boost productivity and become more efficient but there are many other benefits such as:

  • Monitoring business performance
  • Improving customer experiences
  • Reducing overheads
  • Making better-informed business decisions
  • Increasing sales

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Why will IoT help your business?

IoT, in its simplest form, generates data and it’s the collection of this real-time data that will transform how your business communicates and responds to your target audience and consumers. Analysing this Big Data will provide a wealth of information about your audiences such as their profiles, buying behaviours, buying patterns, location and marketing trends. It will also provide real-time insights into your consumer activities and their everyday lifestyles.

Accurate predictions can be made to target your audience through personalised online marketing campaigns. As you get to know your consumers, you can react quickly to buying behaviours and respond immediately to marketing trends, resulting in finely-tuned campaigns that will enhance your customers’ experiences.

Using IoT to support your online marketing activities will deliver the right message to the right consumer at the right time, which will ultimately drive sales, improve your return on investment, reduce risks and increase opportunities.

 

Ready to find out more?

If you’d like to find out more about IoT, IoT in retail or any of our Emerging Technology services then please do get in touch, we’d be delighted to hear from you.

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