What is AI?
Artificial Intelligence, (AI) technology, has been used to help solve business problems for the past 50+ years. Today AI is used within businesses to reduce overheads, improve customer relations and increase efficiencies. Simple examples of AI technology used in everyday business situations include chatbots and enhanced phone support services. Within the digital marketing sector AI is used to identify marketing trends, understand audience profiles and analyse consumer behaviour using smart algorithms. As AI becomes more and more common, the importance and use of Big Data alongside AI grows significantly.
What is Big Data?
Big Data is a term used to describe large quantities of data sets, which can be both structured and unstructured, and due to its volume cannot be handled by traditional relational databases or humans. Big data uses a process which quickly turns the raw data into usable information by analysing, quantifying and segmenting it. This process is not only immensely quicker than traditional methods, but also provides better insights.
Why is AI & Big Data the way forward in Digital Marketing?
Using AI and Big Data within digital marketing can be highly beneficial to your business. It allows us to understand your target demographic so that we can ensure all your digital marketing campaigns are efficient and effective. We can personalise online marketing messages and ensure they are delivered in the right way, to the right place, to the right audiences, at the right time. Your engagement rates and sales will increase because your customer experiences are improved as we develop and grow brand loyalty.
How can AI, Big Data and Big Group help your business?
At Big Group we love data; it’s what we do. In fact, the bigger the data set, the more excited we get. We have the tools, skills and experienced team members that can turn big data into big results. Using AI, Big Data and software platforms, we can analyse your data so that you can understand your audience better, drive more relevant online traffic to your website, meet and exceed business goals and provide an overall heightened user experience for your customers.
To find out more about AI in retail, AI & Big Data and how they can help drive your business forward, or indeed any of our services, please do get in touch. We’d be delighted to hear from you.
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