A cost-effective way to increase brand awareness
Wouldn’t it be great if every time you ran an online campaign, you only had to pay for the ads which generate results? With performance marketing this is exactly what happens. Unlike other forms of traditional advertising where fees are paid upfront and don’t depend on the success of the ads, advertisers in performance marketing only pay for successful transactions. For example, the price you pay may depend on how often your ad is viewed, how many clicks it gets, how many leads it generates or whether or not it results in a sale.
One of the greatest things about performance marketing is that there’s absolutely no limit to how many publishers can promote your product or how many display/banners ads for your brand show up around the web. Not only does this increase your brand exposure, it’s also a great way to increase targeted traffic to your site and drive sales from new geographic markets in which you may not have previously been able to reach.
Because each transaction is based on a consumer taking a defined action, you will be able to track every click. The trackability of performance marketing isn’t based on estimates, it’s determined by actual results. This means that a marketing campaign’s effectiveness is accurately determined down to the click.
Want to discover more? Contact Us today to find out how performance marketing can revolutionise your paid search campaigns.