Conversion Rate Optimisation (CRO) & Analysis with Big Group Insight

Conversion Optimisation

Is your website performing as well as it should be? Our Conversion Optimisation Audits will show how your website can deliver more for your business

Our website audits include analysis to ensure that your website is optimised to convert. As part of this we will uncover the different visitor personas visiting your website and review how they are behaving on your website to improve your conversion rates.

Our in-house UX professionals will review your website for best practice layout and user experience for quick win and long-term conversion optimisation recommendations.

What does our Conversion Optimisation audit involve?

  • Personas
  • Clickstream Analysis
  • Website Performance & Analytics
  • UX Best Practise
  • Deliverable's


Using Hitwise and Audience View software to define the visitor personas and demographics that are visiting your site, searching for your products and services and visiting your competitor sites. This is a key understanding for conversion optimisation as well as new visitor acquisition. By knowing who your visitors are you able to ensure that the content, messaging and functionality of your website is best positioned to engage and convert. 

Clickstream Analysis
Uncover your true online competition by analysing your upstream and downstream traffic. By identifying websites visited before and after your website we can identify who shares your online market place. These websites will be the focus of a competitive review for their product and service positioning, messaging and content.

Website Performance & Analytics
Our data team will use your analytics platform to review top landing pages, visitor behaviour, trends and critical digital touchpoints and conversion paths on your site. We will uncover barriers to conversion and areas for improvement and opportunity. We will review your analytics set up against your websites goals to ensure that you are able to truly monitor your website’s conversion performance through goal completions and interaction tracking.

UX Best Practice
This will all be put into UX context. Our UX professionals will review your website for best practise and conversion optimisation to ensure that your website directs your visitors on an optimised user journey involving clear calls to action, intuitive navigation and as a result a strong user experience. By optimising your website for conversion, you will be engaging your visitors. Visitor engagement will not only optimise for conversions but will also work towards successful SEO of your website.

We will document our findings and provide actionable recommendations by priority which we will present to you and talk you through.

For more information or to make an appointment with one of our experienced team, Contact Us today, we’d be delighted to hear from you.

Data-Driven Strategy

Taking the noise out of your data. Capturing your data from all online channels to create your Data Story, so you can make informed business choices


Audience Profiling

Want to know who visits your website, what they buy and where they go? Our audience profiling service will help your business find the right audience


Competitor Analysis

Who are your competitors and what are their marketing strategies? Our insightful analysis reports will keep you one step ahead of the competition


Performance & Analytics

Our Audit services ensures that your analytics platform is working correctly and is properly optimised to improve the performance of your website


Tag Management

Utilising the best Tag Management Platforms to ensure your website runs smoothly, using the functions to their full potential to meet your data needs


BI Reporting & Dashboards

Using market leading Business Intelligence platforms to design your story and dashboard around the metrics that are important to your business


Data & Analytics

It’s all about the data and the insight behind your data! Our data team love data. They have years of experience working with data to provide our cli



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As a Google Premier Partner, we continuously meet Google's requirements in three areas: certification, ad spend, and performance. Being a Premier Partner shows that we are knowledgeable, experienced, and successful, we know how we can optimize campaigns to make money. 

  • Dedicated Google strategy and business development manager
  • Access to beta tests of new products
  • Onsite training
  • Identification of gaps & weaknesses

Ready to learn more about GoogleContact Us today to learn more about how our qualified team can help you achieve your business goals.


As the world’s number one CRM platform, Salesforce (link to page below once it’s live) offers dynamic cloud-based solutions for sales, service and marketing. With the ability to connect with your customers in a whole new way, your competitors will be left trailing behind.

Big Group Insight is a trusted Salesforce partner which means that we can ensure you’re getting the most out of your system. With help, support and advice always on hand, our unparalleled customer service ensures that we deliver success to our clients every time.

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Power BI

Power BI is a cloud-based analytics service which provides you with a single view of your most critical business data. Monitor the health of your organisation using a live dashboard, create rich, interactive reports and access your data on the go via the Power BI mobile apps.

Gain access to one of the world’s most popular business intelligence platforms through Big Group. Our data experts will extract powerful information so you can run successful marketing campaigns, get more from your sales team and improve your ROI without forking out tens of thousands of pounds.

Contact Us today to find out how Power BI can support your business intelligence requirements.

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Hitwise measures consumer behaviour across all desktop, tablet and smartphone devices to help you identify:

  • Who your online customers are
  • What they’re searching for
  • Which websites they’re visiting

This insightful data helps you to build accurate audience profiles so you know exactly who to target your campaigns to, where to reach them and when.

Contact Us today to discover how our experienced data team can provide you with real-time 360-degree audience intelligence that’s going to push your business to the next level.

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Bing Ads

As a Bing Ads partner we continuously meet Bings requirements to ensure we meet industry standards and deliver outstanding results for our clients. Our partnership gives us:

  • A dedicated strategy manager
  • Access to beta tests of new products
  • Exclusive event invitations
  • Bing specialist training

If you’d like to find out how our qualified team can help increase your sales Contact Us today, We’d be delighted to hear from you.


Organisations everywhere, across all industries and departments are realising the value of empowering their people with data (link to data insight page once live). By transforming the way you’re using this information to solve problems, Tableau can help you to identify opportunities within your business that you’ve never seen before.

To find out more about how companies just like yours are using business intelligence platforms like Tableau to drive their organisation forward, contact Big Group today.

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Capturing key data from your online channels allows you to create marketing campaigns which are informed, targeted and sophisticated. With so many business intelligence and data visualisation platforms available however, how do you know which one is right for you?

At Big Group, we’re different to our competitors because we work closely with a number of data capture and CRM platforms. This means that not only can we advise you on which is best suited to your business, you can gain access to our experts as well as multiple world-class tools.

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MS Dynamics

A sleek, sophisticated and high-level CRM solution, Microsoft Dynamics can help to accelerate your digital transformation. Powered by real data, your organisation benefits from new business opportunities and smarter marketing campaigns.

Here at Big Group, we’re strong believers in the power of intelligent business solutions. We invest heavily in platforms like MS Dynamics so that we can help you to empower your employees, engage customers and optimise operations.

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Sitecore is a global leader when it comes to providing content management and multichannel marketing automation software. As a certified solution partner, Big Group can confidently deliver successful Sitecore solutions which will enable you to:

  • Achieve your business goals
  • Interact with your customers easily
  • Empower you to drive your business forward

To find out how Sitecore can add real value to your business, contact us today.

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Programmatic display has taken paid search advertising to new levels. With the ability to target campaigns to your audience at the exact time they’re looking to make a buying decision, marketers are enjoying the benefits of increased conversion rates and improved ROI.

At Big Group, we’re strong believers in sophisticated programmes such as StackAdapt because they enable us to deliver reliable, consistent and successful results to our customers time and time again. As the number one performing native advertising platform, StackAdapt can help you to accelerate customer engagement and acquisition.

Contact Us today to discover how to get more out of your paid search campaigns.

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As the leading platform for open commerce innovation, Magento works hand-in-hand with some of the world’s biggest retailers, brands and manufacturers across B2C and B2B industries. By successfully integrating digital shopping experiences, customers are greeted with a truly memorable journey, making them more likely to make a purchase.

Contact Us today, to discover how Magento can improve your customer shopping experience.

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There’s very good reason why social media (link to content and social page when live) has become an integral part of the marketing mix for many organisations. With the ability to reach out to mass audiences, build stronger relationships with customers, boost website traffic and drive sales, having a social media presence is a no-brainer.

If you want to know more about how you’re performing across the likes of Facebook and Twitter than simply how many likes your posts are getting and how many followers you have, look no further. Synthesio is an intelligent social media listening tool which provides you with real-time data on who your customers are, how they’re engaging with you and what they’re saying about your brand.

Contact Us today, to discover how Synthesio can take your social media activities to the next level.

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