Background:

CitNOW is the UK’s largest provider of personalised video presentation services to the automotive industry. Their suite of apps enables retailers and manufacturers to communicate effectively with customers and would-be car buyers and bring the showroom and workshop directly to the customer through video.

Requirement:

CItNOW approached Big Group Insight shortly after launch, with the aim of increasing their digital footprint. Although they had a fantastic product, awareness was low; they needed Big Group Insight’s advice and expertise to expose their product to dealerships and manufacturers across the board.

Solution:

Big Group Insight worked with CItNOW in a digital Consultancy capacity. Through regular meetings and phone consultancy with a dedicated Account Director, CItNOW were able to set up a range of digital marketing tactics including Search Engine Optimisation (SEO) and Pay-per-Click (PPC) advertising, improving online visibility amongst key targets as well as traffic to their site.

105%
Unique Users

Results:

From a standing start, CItNOW have built their business to include more than 40 manufacturer programmes and working with 94 of the UK’s top AM100 dealer groups, providing them with the opportunity to sell cars and parts more profitably.

In 2016, all their hard work was recognised as they were ranked as 19th in the Sunday Times Hiscox Tech Track top 100.

Having Big Group Insight on board really helped CitNOW establish ourselves within the market. Their knowledge, guidance and expertise were undoubtedly a factor in CitNOW gaining a strong digital foothold when establishing ourselves as a new market entrant. Claire Nicholl,
Marketing Director

 

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