Data-Driven Strategy

Taking the noise out of your data. Capturing your data from all online channels to create your Data Story, so you can make informed business choices

Your data can be captured from multiple channels including CRM, Social, Google Analytics, Website Analytics and so much more. Capturing this data and using it to create your data story will give your business the insight it needs to ensure the business decisions you make are informed and current.

Our experienced team have provided business intelligence insight for many of our clients from all business segments to ensure they have a clear picture and understanding of how their business is performing for a data driven strategy.

Our team uses leading technology and software that will reveal more about your website, business, visitors and marketplace alongside analytics expertise to thoroughly review where your business sits right now and its opportunities for growth.Using these platforms allows us to optimise the analytics and get you the insight you need for success.

The data team can provide the following services:

Audience Profiling & Digital Behaviour
We can provide real-time 360° audience intelligence on a niche customer segment.

Competitor Analysis
We can identify the key competitors that impact your digital marketplace and detail their online strategy, keywords and budgets.

Conversion Optimisation Audit
Our website audits include data analysis to ensure that your website is optimised to convert.

Our UX professionals will review your website for best practice and conversion optimisation.

Website Performance and Analytics Audits
We can ensure that your current analytics is set up correctly to track and capture key performance data for your business. We can produce monthly performance reports to monitor the performance of your website and uncover key insights to support decision making.

Business Intelligence Reporting and Insight
Our BI reporting and dashboards allows us to add value through data blending, visualisation and automation.

Why not Contact Us today and learn more about how we can provide the insight to your data.

Data Insight

Giving you the knowledge and business intelligence to be able to optimise all your marketing channels and business activities



Unleash the power of your most valuable assets: your data and your people


Power BI

Go from data to insights in minutes



Make smarter, faster decisions


Social Bakers

Drive engagement, inspire loyalty and grow revenue though your social media channels



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As a Google Premier Partner, we continuously meet Google's requirements in three areas: certification, ad spend, and performance. Being a Premier Partner shows that we are knowledgeable, experienced, and successful, we know how we can optimize campaigns to make money. 

  • Dedicated Google strategy and business development manager
  • Access to beta tests of new products
  • Onsite training
  • Identification of gaps & weaknesses

Ready to learn more about GoogleContact Us today to learn more about how our qualified team can help you achieve your business goals.


As the world’s number one CRM platform, Salesforce (link to page below once it’s live) offers dynamic cloud-based solutions for sales, service and marketing. With the ability to connect with your customers in a whole new way, your competitors will be left trailing behind.

Big Group Insight is a trusted Salesforce partner which means that we can ensure you’re getting the most out of your system. With help, support and advice always on hand, our unparalleled customer service ensures that we deliver success to our clients every time.

Discover More About Salesforce.

Power BI

Power BI is a cloud-based analytics service which provides you with a single view of your most critical business data. Monitor the health of your organisation using a live dashboard, create rich, interactive reports and access your data on the go via the Power BI mobile apps.

Gain access to one of the world’s most popular business intelligence platforms through Big Group. Our data experts will extract powerful information so you can run successful marketing campaigns, get more from your sales team and improve your ROI without forking out tens of thousands of pounds.

Contact Us today to find out how Power BI can support your business intelligence requirements.

Discover More About Power BI.


Hitwise measures consumer behaviour across all desktop, tablet and smartphone devices to help you identify:

  • Who your online customers are
  • What they’re searching for
  • Which websites they’re visiting

This insightful data helps you to build accurate audience profiles so you know exactly who to target your campaigns to, where to reach them and when.

Contact Us today to discover how our experienced data team can provide you with real-time 360-degree audience intelligence that’s going to push your business to the next level.

Discover More About Hitwise.

Bing Ads

As a Bing Ads partner we continuously meet Bings requirements to ensure we meet industry standards and deliver outstanding results for our clients. Our partnership gives us:

  • A dedicated strategy manager
  • Access to beta tests of new products
  • Exclusive event invitations
  • Bing specialist training

If you’d like to find out how our qualified team can help increase your sales Contact Us today, We’d be delighted to hear from you.


Organisations everywhere, across all industries and departments are realising the value of empowering their people with data (link to data insight page once live). By transforming the way you’re using this information to solve problems, Tableau can help you to identify opportunities within your business that you’ve never seen before.

To find out more about how companies just like yours are using business intelligence platforms like Tableau to drive their organisation forward, contact Big Group today.

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Capturing key data from your online channels allows you to create marketing campaigns which are informed, targeted and sophisticated. With so many business intelligence and data visualisation platforms available however, how do you know which one is right for you?

At Big Group, we’re different to our competitors because we work closely with a number of data capture and CRM platforms. This means that not only can we advise you on which is best suited to your business, you can gain access to our experts as well as multiple world-class tools.

Discover More About Domo.

MS Dynamics

A sleek, sophisticated and high-level CRM solution, Microsoft Dynamics can help to accelerate your digital transformation. Powered by real data, your organisation benefits from new business opportunities and smarter marketing campaigns.

Here at Big Group, we’re strong believers in the power of intelligent business solutions. We invest heavily in platforms like MS Dynamics so that we can help you to empower your employees, engage customers and optimise operations.

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Sitecore is a global leader when it comes to providing content management and multichannel marketing automation software. As a certified solution partner, Big Group can confidently deliver successful Sitecore solutions which will enable you to:

  • Achieve your business goals
  • Interact with your customers easily
  • Empower you to drive your business forward

To find out how Sitecore can add real value to your business, contact us today.

Discover More About Sitecore.


Programmatic display has taken paid search advertising to new levels. With the ability to target campaigns to your audience at the exact time they’re looking to make a buying decision, marketers are enjoying the benefits of increased conversion rates and improved ROI.

At Big Group, we’re strong believers in sophisticated programmes such as StackAdapt because they enable us to deliver reliable, consistent and successful results to our customers time and time again. As the number one performing native advertising platform, StackAdapt can help you to accelerate customer engagement and acquisition.

Contact Us today to discover how to get more out of your paid search campaigns.

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As the leading platform for open commerce innovation, Magento works hand-in-hand with some of the world’s biggest retailers, brands and manufacturers across B2C and B2B industries. By successfully integrating digital shopping experiences, customers are greeted with a truly memorable journey, making them more likely to make a purchase.

Contact Us today, to discover how Magento can improve your customer shopping experience.

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Social Bakers

Here at Big Group, we go above and beyond traditional social media (link to content and social page when live) management. How many followers you have and how many people liked your latest post is obvious and paying someone to generate content which is being largely ignored doesn’t make good business sense.

You need to know exactly what your customers are doing, how to optimise your organic and paid strategy, when to post so your content gets high engagement rates and we bet you would also love an insight into your competitor’s activities. Working closely with the AI-powered social media marketing suite, Social Bakers, Big Group can help you to engage and grow your social followers and revenue.

Contact Us today to find out how Social Bakers can maximise your social media campaigns.

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There’s very good reason why social media (link to content and social page when live) has become an integral part of the marketing mix for many organisations. With the ability to reach out to mass audiences, build stronger relationships with customers, boost website traffic and drive sales, having a social media presence is a no-brainer.

If you want to know more about how you’re performing across the likes of Facebook and Twitter than simply how many likes your posts are getting and how many followers you have, look no further. Synthesio is an intelligent social media listening tool which provides you with real-time data on who your customers are, how they’re engaging with you and what they’re saying about your brand.

Contact Us today, to discover how Synthesio can take your social media activities to the next level.

Discover More About Synthesio.


Contact Us

You can contact us by either completing the form below or by calling us today. Get in touch, we’d love to hear from you.