Analytics and Tag Management

Our Audit services ensure that your analytics platform is working correctly and is properly optimised to improve the performance of your website

If you have already have Analytics on your website, we will ensure it is set up correctly to track and capture key performance data for your business.

We can provide a one-off consultancy or work with you on a monthly basis to keep your website on track and current, depending on your business needs and resources;

One-off Consultancy and Audit

Review your Analytics to confirm it is tracking your visitors correctly. Create individual reports that will give you the insight you need to improve your website conversion and optimise your online marketing channels.

Ongoing Monthly Support and Performance Reporting Insight

Monthly performance reporting is key in ensuring that your online channel management and website performance is improving monthly. The monthly reports will allow you to make tactical business decisions on marketing budgets and time allocation across marketing channels such as Social, Email, Paid and Organic, making sure you are aligning your budgets for the best ROI.

All of our Audit Services include:

  • Consultation
  • Implementation and Set Up Review
  • Tag Management
  • Events and Goals
  • Performance and Insight Reporting

Consultation

Working with you to identify key areas on your website that are important performance indicators, whether this is an email subscription or part of your conversion funnel, we can make sure that it is tracked and reported on for business improvement and performance measurement.

Tag Management

Websites are becoming more and more complex. Understanding how well they are engaging and converting visitors at every step is fundamental to optimising your site. Pieces of code are often added to websites to track key elements which can sometimes cause conflicts with websites. We use tried and tested Tag Management Platforms which act as a container for the code without it being added directly to your website, utilising the functions to their full potential to meet your data analytics needs.

Implementation & Set Up Review

We will ensure that your Analytics is current and everything is working correctly, as well as ensuring that you are making the most of the reports and data. If you require a complete new implementation, we can do this for you.

Events and Goals

We will help you to track visitor interactions on your website to reveal how well your visitors are engaging and converting. Once a goal is set up, such as a completed purchase or an enquiry form completion, you can uncover key data such as the traffic channel that drove the conversion and the conversion funnel. Key events such as brochure downloads and video engagement can provide behavior and engagement metrics.

Get in touch

Can we help? Whether you need an expert opinion or just want to see how Max the dog is doing, we'd love to hear from you.

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