Website Performance & Analytics Audit

Our Audit services ensures that your analytics platform is working correctly and is properly optimised to improve the performance of your website

If you have already have analytics on your website we will ensure it is set up correctly to track and capture key performance data for your business.

We can provide a one-off consultancy or indeed work with you on a monthly basis to keep your website on track and current depending on your business needs and resources;

One off Consultancy and Audit 
Review your analytics to confirm it is tracking your visitors correctly. Create individual reports that will give you the insight you need to improve your website conversion and optimise your on-line marketing channels.

Ongoing Monthly Support and Performance Reporting Insight
Monthly performance reporting is key in ensuring that your online channel management and website performance is improving monthly. The monthly reports will allow you to make tactical business decisions on marketing budgets and time allocation across marketing channels such as Social, Email, Paid and Organic, making sure you are aligning your budgets for the best ROI.

All of our Audit Services include:

  • Consultation
  • Implementation & Set Up Review
  • Tag Management
  • Events and Goals
  • Performance and Insight Reporting 

Working with you to identify key areas on your website that are important performance indicators, whether this is an email subscription or part of your conversion funnel, we can make sure that it is tracked and reported on for business improvement and performance measurement

Tag Management
Websites are becoming more and more complex and understanding how well they are engaging and converting visitors at every step is fundamental to optimising your site. Pieces of code are often added to websites to track key elements which can sometimes cause conflicts with websites. We use tried and tested Tag Management Platforms which act as a container for the code without it being added directly to your website, utilising the functions to their full potential to meet your data analytics needs.

Implementation & Set Up Review
Ensuring that your Analytics is current and everything is working correctly, and you are making the most of the reports and data. If you require a complete new implementation, we can do this for you.

Events and Goals
Helping you to track visitor interactions on your website to reveal how well your visitors are engaging and converting. Once a goal is set up, such as a completed purchase or an enquiry form completion, you can uncover key data such as the traffic channel that drove the conversion and the conversion funnel. Key events such as brochure downloads and video engagement can provide behaviour and engagement metrics.


Performance and Insight Reporting 
Our data analysis and performance reporting will provide you with data driven insight to improve your business. We can answer key business questions and uncover unprompted insight from your data to feed into your monthly strategies and tactical thinking. We can provide data led direction from where you should be pushing your marketing budget across your different products, services and demographics to how visitors engage around campaign activities. This will all be presented in clear, visual metrics.

Want to find out more? Contact Us today and our experienced Data Team will be happy to chat with you about how we can help you get the most from your website.

Audience Profiling

Want to know who visits your website, what they buy and where they go? Our audience profiling service will help your business find the right audience


Competitor Analysis

Who are your competitors and what are their marketing strategies? Our insightful analysis reports will keep you one step ahead of the competition


Tag Management

Utilising the best Tag Management Platforms to ensure your website runs smoothly, using the functions to their full potential to meet your data needs



Insights that give you a competitive edge



Turn raw data into actionable, business-level intelligence



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As a Google Premier Partner, we continuously meet Google's requirements in three areas: certification, ad spend, and performance. Being a Premier Partner shows that we are knowledgeable, experienced, and successful, we know how we can optimize campaigns to make money. 

  • Dedicated Google strategy and business development manager
  • Access to beta tests of new products
  • Onsite training
  • Identification of gaps & weaknesses

Ready to learn more about GoogleContact Us today to learn more about how our qualified team can help you achieve your business goals.


As the world’s number one CRM platform, Salesforce (link to page below once it’s live) offers dynamic cloud-based solutions for sales, service and marketing. With the ability to connect with your customers in a whole new way, your competitors will be left trailing behind.

Big Group Insight is a trusted Salesforce partner which means that we can ensure you’re getting the most out of your system. With help, support and advice always on hand, our unparalleled customer service ensures that we deliver success to our clients every time.

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Power BI

Power BI is a cloud-based analytics service which provides you with a single view of your most critical business data. Monitor the health of your organisation using a live dashboard, create rich, interactive reports and access your data on the go via the Power BI mobile apps.

Gain access to one of the world’s most popular business intelligence platforms through Big Group. Our data experts will extract powerful information so you can run successful marketing campaigns, get more from your sales team and improve your ROI without forking out tens of thousands of pounds.

Contact Us today to find out how Power BI can support your business intelligence requirements.

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Hitwise measures consumer behaviour across all desktop, tablet and smartphone devices to help you identify:

  • Who your online customers are
  • What they’re searching for
  • Which websites they’re visiting

This insightful data helps you to build accurate audience profiles so you know exactly who to target your campaigns to, where to reach them and when.

Contact Us today to discover how our experienced data team can provide you with real-time 360-degree audience intelligence that’s going to push your business to the next level.

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Bing Ads

As a Bing Ads partner we continuously meet Bings requirements to ensure we meet industry standards and deliver outstanding results for our clients. Our partnership gives us:

  • A dedicated strategy manager
  • Access to beta tests of new products
  • Exclusive event invitations
  • Bing specialist training

If you’d like to find out how our qualified team can help increase your sales Contact Us today, We’d be delighted to hear from you.


Organisations everywhere, across all industries and departments are realising the value of empowering their people with data (link to data insight page once live). By transforming the way you’re using this information to solve problems, Tableau can help you to identify opportunities within your business that you’ve never seen before.

To find out more about how companies just like yours are using business intelligence platforms like Tableau to drive their organisation forward, contact Big Group today.

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Capturing key data from your online channels allows you to create marketing campaigns which are informed, targeted and sophisticated. With so many business intelligence and data visualisation platforms available however, how do you know which one is right for you?

At Big Group, we’re different to our competitors because we work closely with a number of data capture and CRM platforms. This means that not only can we advise you on which is best suited to your business, you can gain access to our experts as well as multiple world-class tools.

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MS Dynamics

A sleek, sophisticated and high-level CRM solution, Microsoft Dynamics can help to accelerate your digital transformation. Powered by real data, your organisation benefits from new business opportunities and smarter marketing campaigns.

Here at Big Group, we’re strong believers in the power of intelligent business solutions. We invest heavily in platforms like MS Dynamics so that we can help you to empower your employees, engage customers and optimise operations.

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Sitecore is a global leader when it comes to providing content management and multichannel marketing automation software. As a certified solution partner, Big Group can confidently deliver successful Sitecore solutions which will enable you to:

  • Achieve your business goals
  • Interact with your customers easily
  • Empower you to drive your business forward

To find out how Sitecore can add real value to your business, contact us today.

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Programmatic display has taken paid search advertising to new levels. With the ability to target campaigns to your audience at the exact time they’re looking to make a buying decision, marketers are enjoying the benefits of increased conversion rates and improved ROI.

At Big Group, we’re strong believers in sophisticated programmes such as StackAdapt because they enable us to deliver reliable, consistent and successful results to our customers time and time again. As the number one performing native advertising platform, StackAdapt can help you to accelerate customer engagement and acquisition.

Contact Us today to discover how to get more out of your paid search campaigns.

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As the leading platform for open commerce innovation, Magento works hand-in-hand with some of the world’s biggest retailers, brands and manufacturers across B2C and B2B industries. By successfully integrating digital shopping experiences, customers are greeted with a truly memorable journey, making them more likely to make a purchase.

Contact Us today, to discover how Magento can improve your customer shopping experience.

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There’s very good reason why social media (link to content and social page when live) has become an integral part of the marketing mix for many organisations. With the ability to reach out to mass audiences, build stronger relationships with customers, boost website traffic and drive sales, having a social media presence is a no-brainer.

If you want to know more about how you’re performing across the likes of Facebook and Twitter than simply how many likes your posts are getting and how many followers you have, look no further. Synthesio is an intelligent social media listening tool which provides you with real-time data on who your customers are, how they’re engaging with you and what they’re saying about your brand.

Contact Us today, to discover how Synthesio can take your social media activities to the next level.

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Contact Us

You can contact us by either completing the form below or by calling us today. Get in touch, we’d love to hear from you.