Audience Profiling

Want to know who visits your website, what they buy and where they go? Our audience profiling service will help your business find the right audience

Using our Hitwise and Audience View software we can provide real-time 360° audience intelligence on a niche customer segment.

Our leading audience profiling software tools can identify who your visitors are, their online behaviour and their detailed lifestyle demographics. What’s more we can also identify distinct personas who visit your website or are interested in a particular product, service or industry, giving you the opportunity to make informed choices and deliver an optimised marketing campaign.

Discover who your customers are, where they go and what they like….

How can Audience Profiling offer fundamental Business Intelligence?

  • Customer Acquisition Growth & Gap Analysis
  • Content Development
  • Product and Offer Development and Audience Sizing
  • Communication Strategies
  • Targeting for Paid and Display Advertising
  • Affiliation Opportunities

Customer Acquisition Growth and Gap Analysis
We can tell you who your loyal and valuable audiences are and how to grow them. We can advise how your audience differs from your competitor’s customers and how to reach them.

Content Development
We can reveal your audiences’ interests enabling you to produce content and messaging that engages and converts.

Product and Offer Development and Audience Sizing
We can size up the market demand for new products, offers or services and profile the audience that is interested in them.

Communication Strategies
We will advise the communication preferences of your target audiences enabling you to build an effective multi-channel communication strategy and effectively engage the different personas visiting your website through relevant mediums.

Targeting for Paid and Display Advertising
Understanding the digital behaviour of your target market underpins a successful online marketing strategy. Data driven insight allows relevant keyword selection, engaging content development, accurate prospect targeting and the ability to reach consumers in the places they visit online. 

Affiliation Opportunities
Validate your affiliation strategy by understanding how your audience compliments potential affiliates.

For more information and to find out how we can help you understand your audience, Contact Us today.

Competitor Analysis

Who are your competitors and what are their marketing strategies? Our insightful analysis reports will keep you one step ahead of the competition

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Performance & Analytics

Our Audit services ensures that your analytics platform is working correctly and is properly optimised to improve the performance of your website

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Tag Management

Utilising the best Tag Management Platforms to ensure your website runs smoothly, using the functions to their full potential to meet your data needs

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Hitwise

Insights that give you a competitive edge

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Synthesio

Turn raw data into actionable, business-level intelligence

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OUR PARTNERS / OUR SOLUTIONS

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Google

As a Google Premier Partner, we continuously meet Google's requirements in three areas: certification, ad spend, and performance. Being a Premier Partner shows that we are knowledgeable, experienced, and successful, we know how we can optimize campaigns to make money. 

  • Dedicated Google strategy and business development manager
  • Access to beta tests of new products
  • Onsite training
  • Identification of gaps & weaknesses

Ready to learn more about GoogleContact Us today to learn more about how our qualified team can help you achieve your business goals.

Salesforce

As the world’s number one CRM platform, Salesforce (link to page below once it’s live) offers dynamic cloud-based solutions for sales, service and marketing. With the ability to connect with your customers in a whole new way, your competitors will be left trailing behind.

Big Group Insight is a trusted Salesforce partner which means that we can ensure you’re getting the most out of your system. With help, support and advice always on hand, our unparalleled customer service ensures that we deliver success to our clients every time.

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Power BI

Power BI is a cloud-based analytics service which provides you with a single view of your most critical business data. Monitor the health of your organisation using a live dashboard, create rich, interactive reports and access your data on the go via the Power BI mobile apps.

Gain access to one of the world’s most popular business intelligence platforms through Big Group. Our data experts will extract powerful information so you can run successful marketing campaigns, get more from your sales team and improve your ROI without forking out tens of thousands of pounds.

Contact Us today to find out how Power BI can support your business intelligence requirements.

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Hitwise

Hitwise measures consumer behaviour across all desktop, tablet and smartphone devices to help you identify:

  • Who your online customers are
  • What they’re searching for
  • Which websites they’re visiting

This insightful data helps you to build accurate audience profiles so you know exactly who to target your campaigns to, where to reach them and when.

Contact Us today to discover how our experienced data team can provide you with real-time 360-degree audience intelligence that’s going to push your business to the next level.

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Bing Ads

As a Bing Ads partner we continuously meet Bings requirements to ensure we meet industry standards and deliver outstanding results for our clients. Our partnership gives us:

  • A dedicated strategy manager
  • Access to beta tests of new products
  • Exclusive event invitations
  • Bing specialist training

If you’d like to find out how our qualified team can help increase your sales Contact Us today, We’d be delighted to hear from you.

Tableau

Organisations everywhere, across all industries and departments are realising the value of empowering their people with data (link to data insight page once live). By transforming the way you’re using this information to solve problems, Tableau can help you to identify opportunities within your business that you’ve never seen before.

To find out more about how companies just like yours are using business intelligence platforms like Tableau to drive their organisation forward, contact Big Group today.

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Domo

Capturing key data from your online channels allows you to create marketing campaigns which are informed, targeted and sophisticated. With so many business intelligence and data visualisation platforms available however, how do you know which one is right for you?

At Big Group, we’re different to our competitors because we work closely with a number of data capture and CRM platforms. This means that not only can we advise you on which is best suited to your business, you can gain access to our experts as well as multiple world-class tools.

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MS Dynamics

A sleek, sophisticated and high-level CRM solution, Microsoft Dynamics can help to accelerate your digital transformation. Powered by real data, your organisation benefits from new business opportunities and smarter marketing campaigns.

Here at Big Group, we’re strong believers in the power of intelligent business solutions. We invest heavily in platforms like MS Dynamics so that we can help you to empower your employees, engage customers and optimise operations.

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Sitecore

Sitecore is a global leader when it comes to providing content management and multichannel marketing automation software. As a certified solution partner, Big Group can confidently deliver successful Sitecore solutions which will enable you to:

  • Achieve your business goals
  • Interact with your customers easily
  • Empower you to drive your business forward

To find out how Sitecore can add real value to your business, contact us today.

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Stackadapt

Programmatic display has taken paid search advertising to new levels. With the ability to target campaigns to your audience at the exact time they’re looking to make a buying decision, marketers are enjoying the benefits of increased conversion rates and improved ROI.

At Big Group, we’re strong believers in sophisticated programmes such as StackAdapt because they enable us to deliver reliable, consistent and successful results to our customers time and time again. As the number one performing native advertising platform, StackAdapt can help you to accelerate customer engagement and acquisition.

Contact Us today to discover how to get more out of your paid search campaigns.

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Magento

As the leading platform for open commerce innovation, Magento works hand-in-hand with some of the world’s biggest retailers, brands and manufacturers across B2C and B2B industries. By successfully integrating digital shopping experiences, customers are greeted with a truly memorable journey, making them more likely to make a purchase.

Contact Us today, to discover how Magento can improve your customer shopping experience.

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Social Bakers

Here at Big Group, we go above and beyond traditional social media (link to content and social page when live) management. How many followers you have and how many people liked your latest post is obvious and paying someone to generate content which is being largely ignored doesn’t make good business sense.

You need to know exactly what your customers are doing, how to optimise your organic and paid strategy, when to post so your content gets high engagement rates and we bet you would also love an insight into your competitor’s activities. Working closely with the AI-powered social media marketing suite, Social Bakers, Big Group can help you to engage and grow your social followers and revenue.

Contact Us today to find out how Social Bakers can maximise your social media campaigns.

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Synthesio

There’s very good reason why social media (link to content and social page when live) has become an integral part of the marketing mix for many organisations. With the ability to reach out to mass audiences, build stronger relationships with customers, boost website traffic and drive sales, having a social media presence is a no-brainer.

If you want to know more about how you’re performing across the likes of Facebook and Twitter than simply how many likes your posts are getting and how many followers you have, look no further. Synthesio is an intelligent social media listening tool which provides you with real-time data on who your customers are, how they’re engaging with you and what they’re saying about your brand.

Contact Us today, to discover how Synthesio can take your social media activities to the next level.

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OUR WORK

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You can contact us by either completing the form below or by calling us today. Get in touch, we’d love to hear from you.