esa - Executive Serviced Aparments
Conversions increased by 200%
“When the economic crisis hit, it hit hard but Big Group Insight helped turn things around. Now, our website is transforming our business and we’re receiving more bookings and enquiries than ever before. Internet marketing is helping us turn the recession into a time of great opportunity and now our business is bigger, stronger and better equipped to deal with anything the future holds.”
Claire Bungard, Client Manager, esa
Background: high standard executive serviced apartments
esa provides their customers with the highest standard executive serviced apartments around the UK. The company was established in 2004 and initially operated solely in the Newbury area. After building a strong client base and enjoying massive success, the company soon expanded its ever-increasing apartment portfolio to many other areas of the UK.
Challenge: new website without losing existing traffic and rankings
Big Group Insight had already implemented a successful strategy to increase the number of enquiries that esa received through their website. This was achieved by creating an effective Search Engine Marketing strategy including SEO and PPC campaigns to target their ideal customers. The next challenge was to create a brand new website for the company without losing any website traffic or losing high search engine ranking positions.
Solution: a new website with effective SEO and PPC techniques
By understanding exactly esa’s requirements, Big Group Insight created a solution that would incorporate new web development and designs that would still maintain their existing success. Using the most effective key search terms, Big Group Insight applied effective SEO and PPC techniques to increase their online conversions.
Results: a new website that generated more enquiries
Since working with Big Group Insight, the number of on line enquiries esa now enjoys has increased from 1 per week to 50. In addition to this, the new website has maintained its top positions on search engines for their most relevant search terms.
What happened next?
In order to ensure that esa’s online enquiries continue to increase, Big Group Insight regularly monitor and make improvements to their SEO and PPC campaigns. Through careful monitoring and data analyzing ESA enjoy a strong online presence. The company has grown in strength and has allowed them to enjoy success throughout the UK allowing them to invest in properties in key areas.